Liverpool short city breaks promoted in £350,000 marketing campaign
A major £350k marketing campaign has been launched to encourage more people to take short city breaks in Merseyside.
Inward investment agency The Mersey Partnership (TMP) has launched a series of projects, including an advertising campaign on the London Underground and the launch of the latest edition of the VisitLiverpool Visitor Guide.
An advert with the slogan “It’s happening in Liverpool”, featuring images of the city’s attractions, has appeared in national newspapers and magazines.
The same advert has appeared on posters at London Underground stations. Meanwhile, the 150-page Visitor Guide features more than 300 tourism-related businesses from hotels to bars and restaurants.
TMP has also launched a new edition of its Conference Portfolio, which is sent to 8,000 leading event organisers and conference buyers. And an Events Guide, produced with Daily Post parent Trinity Mirror, showcases events across the region.
Liverpool FC’s managing director Ian Ayre, who chairs TMP’s visitor economy committee, said: “The new VisitLiverpool Visitor Guide is effectively the shop window for Liverpool city region and everything the destination has to offer, and it is a vital tool in TMP’s marketing activity.
“Potential visitors will use the guide to plan their visit before they arrive, therefore maximising the time they have here to ensure the best possible visitor experience.”
The campaigns have been funded by TMP, sponsors, and European cash.
On the day the advertising campaign launched, traffic to the website www.visitliverpool.com – redesigned by city agency Rippleffect – rose 35%.
TMP says the visitor economy supports some 41,000 jobs.
Its chief executive, Lorraine Rogers, said: “This host of marketing initiatives plays to the unique strengths of our visitor economy – strong architectural and cultural heritage, music, the arts and sport.
“It has been timed to attract even greater numbers of visitors to the city region for short breaks over the summer and autumn period. Economic growth is the key focus for TMP, and it’s our aim to maintain our commitment to promoting the visitor economy, given the potential to create new jobs and attract wealth in the city region.”
Liverpool City Council leader Cllr Joe Anderson, said: “Liverpool is a world-class destination we are all pleased and proud to promote.
“It’s important to raise awareness of what’s on offer here as a vital part of changing outdated external perceptions of the city.”
Robert Nadler, chief executive of the Base2stay hotel, in Seel Street, said: “High-quality, accurately targeted and expertly delivered marketing material is critical to the successful development of our destination offer.”
A major £350k marketing campaign has been launched to encourage more people to take short city breaks in Merseyside.
Inward investment agency The Mersey Partnership (TMP) has launched a series of projects, including an advertising campaign on the London Underground and the launch of the latest edition of the VisitLiverpool Visitor Guide.
An advert with the slogan “It’s happening in Liverpool”, featuring images of the city’s attractions, has appeared in national newspapers and magazines.
The same advert has appeared on posters at London Underground stations. Meanwhile, the 150-page Visitor Guide features more than 300 tourism-related businesses from hotels to bars and restaurants.
TMP has also launched a new edition of its Conference Portfolio, which is sent to 8,000 leading event organisers and conference buyers.
And an Events Guide, produced with Daily Post parent Trinity Mirror, showcases events across the region.
Liverpool FC’s managing director Ian Ayre, who chairs TMP’s visitor economy committee, said:
“The new VisitLiverpool Visitor Guide is effectively the shop window for Liverpool city region and everything the destination has to offer, and it is a vital tool in TMP’s marketing activity.
“Potential visitors will use the guide to plan their visit before they arrive, therefore maximising the time they have here to ensure the best possible visitor experience.”
The campaigns have been funded by TMP, sponsors, and European cash.
On the day the advertising campaign launched, traffic to the website www.visitliverpool.com – redesigned by city agency Rippleffect – rose 35%.
TMP says the visitor economy supports some 41,000 jobs.
Its chief executive, Lorraine Rogers, said:
“This host of marketing initiatives plays to the unique strengths of our visitor economy – strong architectural and cultural heritage, music, the arts and sport.
“It has been timed to attract even greater numbers of visitors to the city region for short breaks over the summer and autumn period. Economic growth is the key focus for TMP, and it’s our aim to maintain our commitment to promoting the visitor economy, given the potential to create new jobs and attract wealth in the city region.”
Liverpool City Council leader Cllr Joe Anderson, said:
“Liverpool is a world-class destination we are all pleased and proud to promote.
“It’s important to raise awareness of what’s on offer here as a vital part of changing outdated external perceptions of the city.”
Robert Nadler, chief executive of the Base2stay hotel, in Seel Street, said:
“High-quality, accurately targeted and expertly delivered marketing material is critical to the successful development of our destination offer.”
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