AND Festival looks to Uniform
Abandon Normal Devices (AND), the pioneering festival for new cinema and digital culture, has appointed brand communications agency Uniform to its 2011 campaign.
Joanne Williams, Marketing Manager of AND, said: “We were looking to refresh the brand, which is the reason we put it out to tender. Uniform’s proposal stood out – they understand the brand. The strength of the concept and the images made it unanimous.”
Uniform has worked on AND since creating the original brand in 2008.
AND is key to the strategy of positioning the region as a hub of cutting-edge, digital culture. The festival challenges normality, encouraging visitors to consider different perspectives. Although targeted at a wide audience, the festival attracts a largely young age group, 70% 18-35 years of age.
This year’s festival will focus on exploring the outer limits of belief ‘and promises to place ‘mind-altering art alongside a shrine for the cult and new cinema’.
The design project involves reviewing the brand, creating an AND guide and various promotional material which work on and off-line.
Tim Sharp, design director at Uniform said: “It’s a brand we created and have a strong passion to develop and promote.”
AND events take place across the Northwest in September culminating in an almighty celebration in Liverpool, 29 Sept - 02 Oct 2011.
See our work for AND up til now here or visit andfestival.org.uk for more details.
View the AND case study here.
‹
Back
The Capital, 39 Old Hall Street, Liverpool
L3 9PP
Telephone: +44(0)151 600 2900
Email:
info@liverpoolvision.co.uk